Okay! You're off to a good start.

New NHL 2K10

http://www.youtube.com/watch?v=14JN1P5z6lA

This commerical is a great way to stretch the market they are targeting. They show the older generation playing with the younger. They show moms having a great time playing the video game. It makes me feel comfortable to be a woman and want play that video game as well. I like that the moms even stay home to "party," it gives an alternative to kids to stay in and play even with their parents, instead of being out.